Olivet athletics partners with NIL Company Influxer

OLIVET, Mich. – The University of Olivet athletic department has announced a new partnership with Influxer to produce co-branded Name, Image and Likeness (NIL) apparel for student-athletes.

Influxer is an officially licensed NIL vendor which creates co-branded apparel and merchandise customized with players' names and numbers. The company will host a store online for all Olivet student-athletes who choose to participate, featuring webpages for each player that house their personalized gear for sale. Influxer will also provide education and training on marketing, entrepreneurship, and personal branding through creative elements.

"I am thrilled for this partnership with Influxer," said Olivet athletic director Haley Diringer. "Influxer will allow our student-athletes to develop their own brand through some outstanding co-branded merchandise and apparel. It will also allow us to grow the Olivet brand at the same time."

Influxer has partnered with more than 300 colleges and universities that range from large NCAA Division I schools to small Division III schools like Olivet.

"Influxer is excited to work with Olivet because Haley Diringer and the administration understand not only the immediate benefits of working with us, but also the long-term resources for their student-athletes," said Influxer VP Keith Miller. "NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes."

Comet fans can visit https://olivetcomets.com/Influxer to purchase co-branded merchandise.